If you were watching T.V. in the 1990's you probably
remember this contrived german-esque word. It came into my
head inexplicably today, so I figured I'd write it down. The
ad campaign was, perhaps, a little annoying (weren't they
all in the 1990s?) but the word is fun to say.
Fahrvergnügen.
For a non-German-speaker, it's fun to say. For me, it's fun
to say, let's leave it at that.
Fahrvergnügen.
Sometime in the early 2000's, my T.V. broke, and I never
replaced it. Streaming video came along later, but I never
got back into the series watching (I have a serious problem
with watching and re-watching movies, which is bad enough.)
The result of my T.V.less life has been a lot less exposure
to certain types of ad campaigns. Sure, I see a lot of ads,
but I don't see T.V. style ads. They are distinct. They
operate differently. They have a certain kind of marketing
art in and to them.
I don't miss T.V. ad campaigns. Perhaps if all other
advertising suddenly disappeared I'd miss some of it, but
as it stands- in a super-saturated state- it's hard to
imagine I would.
Volkswagons, on the other hand, have always been nifty to
me. I've never owned one. I don't think I've ever even
driven one, and yet, I like them. They have a positive place
in my mind. Perhaps they really are/have Fahrvergnügen...
or, maybe the marketing and advertising (and Herbie videos,)
did their job.
