Christmas time. Yay.

 Most  of  my family pooled some money and gave my grandfather an iPad.
 It was an hilarious site. They spent the whole evening explaining  all
 the   cool   features  and  stuff.  The  whole  family,  including  my
 grandmother. On christmas.

 It's an Apple product. It sucks. But it's sooooo convenient, isn't it?
 Oh, wait, it just crashed? Nah, no problem, just do this and that. Ah,
 there you go. So, how do I do $foo?  Just  do  $bar!  Ahhhhhh,  that's
 easy!

 It  was really interesting to watch this first encounter in real life.
 Before they even knew the iPad,  they've  decided  that  it's  a  good
 thing.   With  this  set  of  mind,  you  can  easily tolerate all the
 downsides. If you want something to be good, it just has to  be  good.
 Even more so, if you paid a lot of money.

 This  is nothing new, of course, but it was the first time I witnessed
 it in real life. Watching people I know very well.

 Congratulations, Apple. You really mastered the  art  of  manipulation
 people -- "marketing", they call it.