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Challenges and Prospects of the Igala Movie Industry (Igawood) in t...
by Oja Paul Egwemi, Peter Ogohi Salifu
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Beyond the more popular indigenous movie industries from
the three major ethnic groups in Nigeria; Hausa, Igbo,
and Yoruba, the Nigerian Movie Industry has witnessed the
upsurge and establishment of more indigenous regional and
ethnic movie industries. This development is born partly,
out of the desire of indigenous Nigerian ethnic groups to
tell their own respective stories; an effort towards
sustaining the diverse culture which together, make one
Nigeria, and also promote respective cultures globally.
Adopting a qualitative design, this article examines the
prospects and challenges of the Indigenous movie industry
of the Igala ethnic group in Nigeria: Igawood in the
quest for global relevance. The article projects that
Igawood is an efficient tool for cultural integration,
propagation, and sustenance, firstly, among people of the
Igala ethnicity spread across the globe and also among
other tribes of the world with an interest in the Igala
culture. Among other challenges, the paper points at
finance, the quest to make a profit, the star actor
syndrome, relatively poor presence on satellite TV
Networks, and lack of requisite technical know-how as
factors militating against Igawood. The paper identifies
the need for re-orientation and adequate technical
training for players in the industry to meet up with the
standard and global best practices.
Date Published: 2023-08-08 05:41:32
Identifier: sjahss-1-5-5-261-269
Item Size: 8521646
Language: eng
Media Type: texts
# Topics
igawood
Igala
nollywood
indigenous movie industry
ethnic group
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