 |
STUDY ON PORTRAYAL OF WOMEN IN ADS DEFYING STEREOTYPES |
 |
by Dr. C. M. Vinaya Kumar, Ms. Shruti Mehrotra |
 |
Thumbnail |
|
Download |
 |
Web page |
|
|
|
Advertisements have played important role in promoting |
|
stereotypes alongside products and services. But in |
|
changing times, there are brands which are coming up with |
|
new ways to boost their sales by defying these |
|
stereotypes. Thus, it comes as quite an inspirational |
|
change when you get to see women s role being shared by |
|
the men on screen, or for that matter, audiences are |
|
being forced to look at the women s role in a completely |
|
novel way. The TV commercials are not only informing the |
|
audience about the products, but are also educating the |
|
audience about changing dynamics of new societal change. |
|
The present study aims to analyse Indian advertisements |
|
coming up with relevant issues and showing them in a new |
|
light such as gender equality, discrimination at |
|
workplace, dowry, independent and of course, the age old |
|
tradition of seeing women doing household chores. The |
|
study will be significant in exploring how contemporary |
|
advertisements are making efforts to defy stereotypes and |
|
focus on gender equality based portrayal of women. |
|
|
|
Date Published: 2022-05-20 08:53:36 |
|
Identifier: httpsierj.injournalindex.phpierjarticleview2167 |
|
Item Size: 6787321 |
|
Language: eng |
|
Media Type: texts |
|
|
|
# Topics |
|
Advertising |
|
stereotypes |
|
gender equality |
|
commercials |
|
women empowerment |
|
|
|
# Collections |
|
journals_contributions |
|
journals |
|
|
|
# Uploaded by |
|
@international_education_and_research_journal |
|
|
|
# Similar Items |
|
View similar items |
|
|
|
PHAROS |
|
