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ERIC ED309488: Newsmagazine Visuals and the 1988 Presidential Elect...
by ERIC
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A study examined newsmagazines' visual coverage of the
1988 election to determine if patterns of difference in
the visual presentation of candidates existed. A content
analysis examined all the visuals (photographs and
illustrations) of the presidential and vice-presidential
candidates printed in three national weekly newsmagazines-
-"U.S. News and World Report,""Time," and "Newsweek"--
between the Labor Day kickoff and a week after the
general election (September 5 to November 21). Every
photo containing a candidate's picture was included, and
each photo was coded for the candidate, magazine,
publication date, size (in picas) and 15 visual
attributes. Results indicated that the three
newsmagazines displayed no significant differences in how
they covered the campaign. Presidential candidates
received significantly more coverage than did vice-
presidential candidates in all three publications, and
Republican candidates were pictured more often than
Democrats. The number of pictures differed significantly
from one candidate to the other, but the presidential
debates had no effect on the number of pictures published
by each magazine. George Bush's campaign photos were
significantly larger than those of Michael Dukakis. Bush
received better page position; he appeared more cheerful
in his visuals; and he received better camera angles than
did Dukakis. In the vice-presidential campaign, Lloyd
Bentsen's visuals were virtually absent from the
coverage. (Six tables of data are included.) (KEH)
Date Published: 2014-12-11 14:57:31
Identifier: ERIC_ED309488
Item Size: 16880507
Language: english
Media Type: texts
# Topics
ERIC Archive; Illustrations; Journali...
# Collections
ericarchive
additional_collections
# Uploaded by
@chris85
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