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ERIC ED026564: Small Businessmen's Perceptions of University Extens... |
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by ERIC |
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A survey was made in Clark County, Wisconsin, of small |
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businessmen's knowledge and perception of university |
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extension. The businessmen appeared most knowledgeable |
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about Extension programs offered through mass media, but |
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less knowledgeable about local staff affiliation and |
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relationship to the University of Wisconsin. They |
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participated in Extension programs to the greatest extent |
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through the mass media, considered traditional programs |
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important (with the possible exception of leadership |
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development) but also desired programs geared |
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specifically to their own needs and interests. They also |
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tended to have favorable attitudes toward Extension |
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programs, personnel qualifications, and the involvement |
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of the University of Wisconsin in problem solving. |
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Community improvement, marketing, and business management |
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were the leading choices among program areas desired. |
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Moreover, 51% were willing to pay a specified fee for |
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such programs. Implications regarding information |
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dissemination and educational methods were stated. (ly) |
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Date Published: 2015-12-03 11:48:17 |
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Identifier: ERIC_ED026564 |
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Item Size: 13529897 |
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Language: english |
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Media Type: texts |
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# Topics |
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ERIC Archive; Administrators; Busines... |
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@chris85 |
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