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DTIC ADA374333: Examining the Relationship Between Interactivity on... |
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by Defense Technical Information Center |
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Little research has been done on the concept of |
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interactivity as it relates to the World Wide Web, and |
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none has been in the context of the four models of public |
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relations as defined by James Grunig. This thesis is a |
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quantitative analysis of federal agency Web sites. |
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Eighteen sites were content analyzed and assigned |
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interactivity scores. These scores were correlated with |
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public relations model mean scores gathered in a previous |
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study. No significant correlations were found between the |
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various interactivity scores and the models of public |
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relations. It is hypothesized that this lack of |
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significance is due to public relations practitioners |
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applying the models situationally. Because the World Wide |
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Web demands high levels of interactivity, two way models |
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of public relations will be used regardless of the |
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dominant model used by the agency as a whole. |
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Date Published: 2018-04-27 16:14:55 |
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Identifier: DTIC_ADA374333 |
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Item Size: 53837165 |
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Language: english |
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Media Type: texts |
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# Topics |
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DTIC Archive; Highley, Samuel Barrett... |
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