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DTIC ADA326558: Army Public Affairs: Suggested Changes to Win the M... |
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by Defense Technical Information Center |
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The relationship between the military and the media is |
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often volatile. Fundamental differences exist between the |
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organizations because the media enjoys great freedom to |
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report news, whereas the Army is a structured |
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organization that often views the media as too liberal. |
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The Army imposed censorship in most conflicts since the |
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Civil War to control the media. In Grenada and Panama, |
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the Army excluded the media in early combat operations. |
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These actions, coupled with senior commanders failing to |
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make their units accessible during the Persian Gulf War, |
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further strained media relations. While these actions |
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damaged relationships, the personnel management of Army |
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public affairs officers sometimes fails to provide |
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qualified public affairs officers to deal with the media. |
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If the Army is to influence public opinion to support its |
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requirements into the 21st Century, improvements are |
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necessary in some public affairs programs. Senior Army |
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leaders must not only encourage, but demand, candor and |
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openness with the media. Moreover, every soldier should |
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undergo public affairs training so he or she can serve as |
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a spokesperson for the Army. Finally, the Army must |
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improve its personnel management of public affairs |
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officers to ensure it develops quality officers who are |
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trained, experienced, and capable of professionally |
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advising senior commanders about all aspects of the |
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media. |
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Date Published: 2018-04-06 06:40:50 |
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Identifier: DTIC_ADA326558 |
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Item Size: 45416053 |
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Language: english |
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Media Type: texts |
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# Topics |
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DTIC Archive; Childers, Charles D.; A... |
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dticarchive |
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# Uploaded by |
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@chris85 |
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