WONDER what the Domino's people do when they're not
rushing pizzas all over creation? They take surveys,
or they say they do. The company's mighty public
relations machine offers these observations:
Men wearing muscle shirts when answering the door
order pepperoni three times more often than any other
topping.
People who have pierced noses, lips or eyebrows ask
for a vegetarian topping 23 percent more often than a
meat topping. Those who have wind chimes on the porch
are four times more likely than the average to want
olives.
A recurring element is the correlation between
pizza-eating and TV-watching. Whatever day and time
''Roseanne" airs is always the biggest half-hour of
the week for meat-topped pizza orders. Since you
asked, the No. 1 pizza-ordering show (figured by
comparing orders during its time slot with weeks when
the show doesn't air) is "Melrose Place," which is
also by far the leading show for vegetable-topped
pizzas. Pizza orders in the "Melrose Place" time slot
have gone up 14 percent since Heather Locklear joined
the cast.
There's more: As you look back on 1994, trying to make
sense of Newt's rise and O.J.'s fall, you may want to
consider these other statistics from Domino's Since
the Republicans won the election, meat-topped pizza
orders have risen 32 percent in the Washington
metropolitan area. Since Election Day, tipping of
Domino's deliverers by Washington women has fallen off
by 10 percent (except during "Melrose Place," when it
climbs by 30 percent).
Since the election, tipping by House Republicans has
been down 12 percent; tipping by House Democrats has
been up 3 percent. Whenever Newt Gingrich appears on
national television, pizza orders to Democratic
offices go up 4 percent and go down 2 percent on the
GOP side.
And last, but not least The single greatest hour for
pizza delivery in national pizza history was the hour
when O. J. Simpson was in the white Ford Bronco on the
L. A. freeways.
San Jose Mercury News, Food Section, 1/11/95 shared by
Dorothy Hair
Posted by Michael Prothro KOOK-NET
Mike's Resort BBS, Fayetteville,AR,(501)521-8920
