QR Codes and Big Data in Japan
[1]QR Codes and Big Data:
After the [2]7pay QR Code launch and security meltdown, Twitter is
full of Japanese tweets asking 'why do we need QR when we already
have fast secure FeliCa services like Apple Pay Suica?'
… As Suzuki san points out, from the convenience store point of
view, the problem with customers using Suica, nanaco or T-Point is
that they don't have personal data attached to them. Anybody can buy
a Suica card at a JR station or a nanaco card at 7-Eleven and use it
on the spot. The only piece of data going into the system is the
card id#. They can't get your name, phone, etc. and profile the
customer. With QR Code apps and an account signup/sign in, QR Code
platform operators get the information they want to profile
customers and plug it into Big Data.
The customer ends up being the product. It's not about offering
better service or technology.
(Via [3]Ata Distance)
Yet again Joel nails the situation, along with [4]Junya Suzuki (link in
Japanese). All of these QR Code releases seem so slap-dash (poorly
planned and executed). I avoid these things point programs.
Read the whole article for more insight and details.
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My original entry is here: [5]QR Codes and Big Data in Japan. It posted
Sun, 07 Jul 2019 10:11:55 +0900.
Filed under: business, Japan,
References
1.
https://atadistance.net/2019/07/05/qr-codes-and-big-data/
2.
https://atadistance.net/2019/07/04/tweets-of-the-day-qr-code-tipping-point/
3.
https://atadistance.net/
4.
https://www.watch.impress.co.jp/docs/series/suzukij/1194/353/
5.
https://www.prjorgensen.com/?p=3015
