[1]"Akuma no Onigiri" hits Japan. In tune with the season, Lawson
brings you a new flavour, the Taste of the Devil!:
[44910223_354602155084181_3818141139820249012_n-e1542169201963.jpg]
LAWSON is one of the biggest convenience stores here in Japan.
It has a wide range of products like food, beverages and other
goods. It even has its own brand and a delicious luxurious coffee, a
smoothly blended coffee with good fragrance called "the Machi Cafe",
available in the store. You've probably heard of the famous and
tasty おにぎりOnigiri (Japanese Rice ball) from LAWSON, which has
developed through time and improved new flavours and ingredients
continuously.
Now, here`s our news for you:
The newest onigiri is now in stores !
Akuma no Onigiri can be translated as "The Devil's Onigiri" and it
already hit the record by selling about 3 million pieces within two
weeks after its release on October 16th, 2018! Pretty cool, right?
It is also considered to have won over the old champion, "Chicken
Mayonnaise" that used to be the number one selling onigiri in
LAWSON! If this isn`t the real power of a devil taste, then I don`t
know what it is !
Let's see how special the Devil`s Onigiri is and why
Akuma no Onigiri (悪魔のおにぎ)
LAWSON has launched a variety of unique products and tastes that
have brought some local identity in Japan; an example would be
Niigata Koshihikari Onigiri, a rice ball that has as ingredients
high quality rice from Niigata Prefecture, one of the best in Japan
in combination with pork from the Kagoshima Prefecture.
This time, for the new product, The Devil`s Onigiri, of course, we
expect the ingredients to be as special and unique as its name. Even
though the name is eccentric and sounds a bit scary, rest assured!
The ingredients mix might be one of a kind, but I guarantee it`s not
a scary one!
First, let`s have a look at the process of making it…
Ingredients and package
For making the Akuma no Onigiri, rice is cooked together with
white出汁 dashi soup(dashi is a cooking stock used in Japanese
cuisine) and mixed with 天かすtenkasu (crispy tempura flour),
アオノリaonori(green laver), and tempura dipping sauce.
This menu was in fact inspired by Tanuki Musubi (たぬきむすび), Shizuoka
prefecture's original onigiri.
Apart from the special ingredients used to make it, the packaging
probably will catch your eye as is standing out because of its
outstanding black color. There's a message printed on the package
that I believe is quite interesting ; written in Japanese, its says:
"悪魔的なうまさ (Akuma-tekina uma-sa)" means super evil delicious,
やみつき注意！(Yamitsuki chūi) means Be careful, it`s addictive. It also
has a cute decoration with a Tanuki(raccoon) Character saying
あくまでタヌキくん Akumade tanukikun, (あくま (悪魔/akuma is the Japanese word for
devil). I believe that introducing a character to a product is
clever marketing and a good strategy to attract customers.
So…
If you go to LAWSON, do not forget to stop by and grab one of the
bestselling Japanese Rice Balls! It`s not pricey either as you can
get it for only 110 yen (tax included).
You`ll get addicted to the evil taste of the Lawson Onigiri.
Just have a taste of the flavour inspired by Shizuoka Prefecture`s
original menu and you`ll sew what i`m talking about!
[2]Lawson Website
(Via [3]Japan Info)
I love this stuff!
Also on:
[4]Twitter
__________________________________________________________________
My original entry is here: [5]"Akuma no Onigiri" hits Japan. In tune
with the season, Lawson brings you a new flavour, the Taste of the
Devil!. It posted Fri, 23 Nov 2018 00:02:52 +0000.
Filed under: Japan,
References
1.
http://jpninfo.com/122812
2.
http://lawson.jp/en/?_ga=2.219202395.354711947.1542169139-528027051.1542169139
3.
http://jpninfo.com/feed
4.
https://twitter.com/prjorgensen/status/1065758380797685760
5.
https://www.prjorgensen.com/?p=2353
