[1]LVMH's chief digital officer says "digital" is a nonsense word:
[Ian] Rogers, who oversaw Apple's music streaming service and its
Beats1 radio station before LVMH convinced him to jump into luxury
[2]in 2015, argues that the trouble begins with the terminology
itself. As he told Wired UK:
I think that "digital" is a bit of a nonsense word. I haven't met
anybody who can explain to me, really, what it means. Scott Galloway
at L2 said, "Having a chief digital officer is like having a chief
electricity officer." I think that that's really accurate. What
you're doing is, you're using this somewhat technical term to mask
the fact that your customer's behaviours have changed. You need to
elevate technology inside of your organisation.
His point is that being digitally savvy is no longer a nice bonus in
the professional world, but integral to all parts of a modern
company. Or at least it should be. "When somebody says, 'We're
really behind on digital,' my response is, 'You're behind in every
aspect of your business?' he said.
(Via [3]Quartz)
Cannot agree more.
Also on:
[4]Twitter
__________________________________________________________________
My original entry is here: [5]LVMH's chief digital officer says
"digital" is a nonsense word. It posted Tue, 13 Nov 2018 12:48:21
+0000.
Filed under: business, tech,
References
1.
https://qz.com/work/1460368/lvmhs-chief-digital-officer-says-digital-is-a-nonsense-word/
2.
https://qz.com/492505/lvmh-poached-a-top-apple-executive-proving-luxury-is-finally-getting-serious-about-digital/
3.
https://cms.qz.com/feed/
4.
https://twitter.com/prjorgensen/status/1062327427802763264
5.
https://www.prjorgensen.com/?p=2280
