[1]Of Course In-App Payments Are Bigger Than Apple Pay! In America That
is…:
[2]Apple Pay Suica proved that small purchases are the no-brainer
starting point for digital wallets. Anybody will use an app, or
Apple Pay, to pay for the 3.05 cup of coffee because nobody wants to
bother with coins. Nobody uses Apple Pay to purchase a 600 dollar
couch.
The real golden uptake path for a digital wallet platform like Apple
Pay is when it is matched with a stored value card that includes
transit and purchase with points, in short a [3]transit platform.
America doesn't have one yet so the in-app recharge with reward
points approach will continue to be more popular than Apple Pay by
itself.
(Via [4]Ata Distance)
Also on:
[5]Twitter
__________________________________________________________________
My original entry is here: [6]Of Course In-App Payments Are Bigger Than
Apple Pay! In America That is…. It posted Thu, 24 May 2018 22:23:37
+0000.
Filed under: Japan, tech,
References
1.
https://atadistance.net/2018/05/23/in-app-payments-bigger-than-apple-pay/
2.
https://atadistance.net/2018/01/28/the-apple-pay-japan-one-year-mark/
3.
https://atadistance.net/2018/03/12/the-contactless-payment-turf-wars-transit/
4.
https://atadistance.net/
5.
https://twitter.com/TokyoGringo/status/999779291725467650
6.
https://www.prjorgensen.com/?p=1113