[1]The Media's Paywall Obsession Won't Work for Most:
Many of us will, therefore, only pay a monthly fee towards one or
two publications that we find really valuable; and, for most of us,
that's probably a national broadsheet "paper of record" rather than
a thin local edition. But the national papers of record can't
realistically cover all local news of relevance across an entire
country. Also, I've focused on American papers here, but this is a
[2]massive problem in Canada as well, and around the world.
(Via [3]Pixel Envy)
I'm no fan of the subscription model but I found the idea that GDPR
might drive change interesting:
Perhaps [4]new legislation and the reclamation of our privacy online
will spur the creation of small, privacy-focused advertiser networks
again, akin to the [5]Deck Network or something like the
[6]Outline's ad strategy. Perhaps we need more networks of bloggers,
too, allowing readers to subscribe to several related websites at
the same time, without creating barriers to readership with
paywalls. Maybe there's a third and fourth source of money beyond
readers and advertisers - I'm not sure. But non-giant entities,
whether web-only or in print, need a funding solution for the future
that isn't solely reliant upon massive traffic, Facebook referrals,
or subscriptions.
Also on:
[7]Twitter
__________________________________________________________________
My original entry is here: [8]The Media's Paywall Obsession Won't Work
for Most. It posted Tue, 15 May 2018 23:18:56 +0000.
Filed under: personal,
References
1.
https://www.techdirt.com/articles/20180506/11501539779/medias-paywall-obsession-will-end-disaster-most.shtml
2.
https://pxlnv.com/linklog/toronto-star-saving-itself/
3.
http://pxlnv.com/
4.
https://pxlnv.com/linklog/gdpr-adtech-bubble/
5.
http://decknetwork.net/
6.
https://www.recode.net/2018/5/10/17336588/josh-topolsky-outline-advertising-paywalls-custom-native-ads-peter-kafka-media-podcast
7.
https://twitter.com/TokyoGringo/status/996531599876460544
8.
https://www.prjorgensen.com/?p=1098
