When I first managed people, just as I'd taken over a troubled retail
  sales department and had to do performance evaluations, I got a great
  piece of advice from my then mentor:

  > If all your reviews are a 5 you are doing it wrong. You may have
  reasons to rationalize such scores, but you do no one - especially
  yourself - any favors by doing so.

  We, my new team, turned the department around quickly. I ignored my
  mentor's advice and went ahead with my "All 5" reviews (the best
  possible) and … they were rejected. I had to do them all over again,
  this time with supervision.

  My mentor rightly chastised me for ignoring his guidance and then gave
  me the next nugget:

  > If your team is all 5s, they're all 2s.

  Meaning if your baseline is so high and everyone gets the highest
  level, normalize the baseline. And it's probably still too high.

  > If people don't have a challenge to overcome they will tend toward
  complacency.

  I was lucky to have smart leaders. They saw my naïveté as an advantage.
  My short sighted management style was converted into a galvanizing
  experience for the team. Meanwhile, I reassessed.

  Fast forward to today. We rank all kinds of things: Amazon purchases
  and podcasts and Lyft drivers and restaurants and beers and so on. How
  many of us default to 5 stars or equivalents? What about vapid or
  useless "me, too" comments? And how about the essay review? My approach
  is evolving, but in short:

  > Am I adding value and what value am I adding?

  If I experience something enjoyable but otherwise unremarkable, am I
  doing anyone any favors by assigning a 5? Better to make 2.5 the
  baseline.

  What about the skew toward high scoring? Am I not making it worse for
  some things?

  I try to add content to the review. A 3 beer, for example, is better
  than the average mass produced brew. If I give a beer such a score I
  will add the context to the score. Maybe it's dry or fruity or hoppy or
  has some other attribute placing it above the norm.

  Until this becomes normal I do not rely on straight up scored reviews
  for anything substantial. Again with beer or food I will trend toward
  the high scores with high review counts.

  I suggest all embrace circumspection in scoring of things, services &
  people.

  Let me know if you can identify the post's title reference.
  Also on:

  [1]Twitter
    __________________________________________________________________

  My original entry is here: [2]Reviews: Hollow, Go On Forever & Full of
  Stars. It posted Mon, 30 Apr 2018 08:00:16 +0000.
  Filed under: business, personal,

References

  1. https://twitter.com/TokyoGringo/status/990864262963826688
  2. https://www.prjorgensen.com/?p=1055