Ebooks Cost Too Much

Some time ago I read the dead-tree version of the book Daemon, by
Daniel Suarez. A very good book, and one I was glad to see now had a
sequel. I was less pleased when I went to the Barnes & Noble website
to see how much the ebook would cost (I have a 1st gen nook) -
$9.99. Just out of curiosity, I checked the kindle price, and it was
the same. I'm sorry, $9.99 is way too much for an ebook. I'm willing
to pay more for physical books, but not an ephemeral digital
version, even if it's in an open format like epub. I can't be alone
- I would buy *many* more ebooks if they were at or below $3.00. It
seems to me publishers are losing money by jacking up ebook prices
(I've noticed authors selling direct through Amazon or B&N to
tend to charge less, it's just the publishers trying to hang on to
an obsolete business model). In the end, I picked up an almost-new
hardcover for $1.93 on half.com (just under $6.00 with shipping),
and I have the physical book.