Or another example: Pokemon. A new game came out from the Five
  Night's at Freddy's franchise that took the internet culture's
  kawaii take on the otherwise creepy animatronics, and made a
  novel game with direct conscious borrowings from Pokemon for
  gameplay (with twists), elements from 1980s 8-bit arcadisms
  [including sound effects... ] and cobbled together a great
  littlel game. FNAF World. Got it for my 10 yr old nephew
  yesterday [came out yesterday]. A little pointed absurdism at
  pop culture while ADDING TO pop culture... love it.