Thank you Dee smile emoticon I actually wear our bright orange
  T-shirts proudly wherever I go, and will talk to anybody who
  notices the shirt and asks about the business and what we do.
  Perhaps I was being a little over-dramatic, but it was a strange
  sensation I had seeing Art's post.

  I actually do writing - lots of writing. I think. I
  philosophize. I debate. Online, I feel like cross between an
  activist and a politician, a psychologist and a world educator.

  Yet, none of that pays the bills and my brother is fantastic at
  the trapping and he loves his work, dealing with people,
  removing the animals (I handle the business side of things) I
  know the secrets to making books sell; the system isn't
  difficult to understand, but to actually do it? Most systems
  aren't hard to understand or even to explain, given the right
  words or drawings.

  But there's a gap between knowing and doing.

  So, I work with the income strength: a functional animal
  trapping business. "Hearing noises in your attic?" "Holes
  showing up in your yard?" - I must've typed those words and
  versions of it for years now.

  In our line of business, fear advertising is common. I try to
  avoid it because I don't like making people afraid for, by the
  time they're even looking for us, they're already afraid. I'm
  going to make it _worse_ for them? Sometimes I've done it, but I
  don't care for it, and try to avoid it.

  So it's likely a cognitive dissonance on my part; performing
  roles at top efficiency, being pragmatic, successful enough and
  yet, wanting that something 'more'.

  The passion for the business remains strong yet it was just a
  moment of wistfulness on my part. Financial things are not
  difficult and sales are not hard, yet the part of me that wants
  commerce to be gone - the idealist and dreamer that wants every
  person in the world to fully activate their potential occasional
  comes out. I don't usually talk about them at the same time as
  [1]Affordable Trapping - in fact, I never do; I usually keep the
  worlds separate. But the writing bug was in me, so I wrote.
  smile emoticon

References

  Visible links
  1. https://www.facebook.com/Affordable.Trapping?hc_location=ufi