Faced business the same way. Hated marketing and advertising.
  Thought it was bullshit. And, it is. Yet, I started a business
  so my brother could work from home [animal trapping] and learned
  to market ethically, while using just enough hyperbole to get
  by, and it works. Successful enough for 12 yrs so far.
  Now when I see clever marketing that pulls at people's emotions,
  it still pisses me off. It really does. But I understand the
  process because I participated in it myself. I became what I
  hate but did it my way.

  So I like your goal. It's the same kind of goals I have. I don't
  want to hate anybody, yet I want to understand hatred. I don't
  want to fight things believe are wrong blindly; I don't want to
  copy memes as responses to things. I want to use my own words,
  but to do that, I have to understand as many perspectives as I
  can.

  So it's a life-challenge. Loads of fun because I get to
  deconstruct myself constantly and reconstruct myself... and
  what's left each time seems more and more 'me'.