Faced business the same way. Hated marketing and advertising.
Thought it was bullshit. And, it is. Yet, I started a business
so my brother could work from home [animal trapping] and learned
to market ethically, while using just enough hyperbole to get
by, and it works. Successful enough for 12 yrs so far.
Now when I see clever marketing that pulls at people's emotions,
it still pisses me off. It really does. But I understand the
process because I participated in it myself. I became what I
hate but did it my way.
So I like your goal. It's the same kind of goals I have. I don't
want to hate anybody, yet I want to understand hatred. I don't
want to fight things believe are wrong blindly; I don't want to
copy memes as responses to things. I want to use my own words,
but to do that, I have to understand as many perspectives as I
can.
So it's a life-challenge. Loads of fun because I get to
deconstruct myself constantly and reconstruct myself... and
what's left each time seems more and more 'me'.