A thought experiment that might help: You have a 14 year old
  friend who does something similar to what you do.* He REALLY
  needs help in coming up with a tagline for his site. Give him a
  name.* Different from yours.* Stick him in another country.* Or
  another planet.* Doesn't matter. Make him 100x more desperate
  than you.* Something critical in his life depends on his
  decision and he's completely beside himself; his family might
  get thrown out on the street if he doesn't get the tagline
  right, because he's the sole supporter of his family ever since
  his parents died, and he has 7 younger siblings that he has to
  take care of by himself. Something like that.* Exaggerate your
  need/want and stick it onto a fictional somebody and see what
  they do and what you can do for them, as you're far more
  rational than they are.