A thought experiment that might help: You have a 14 year old
friend who does something similar to what you do.* He REALLY
needs help in coming up with a tagline for his site. Give him a
name.* Different from yours.* Stick him in another country.* Or
another planet.* Doesn't matter. Make him 100x more desperate
than you.* Something critical in his life depends on his
decision and he's completely beside himself; his family might
get thrown out on the street if he doesn't get the tagline
right, because he's the sole supporter of his family ever since
his parents died, and he has 7 younger siblings that he has to
take care of by himself. Something like that.* Exaggerate your
need/want and stick it onto a fictional somebody and see what
they do and what you can do for them, as you're far more
rational than they are.