One strong possibility is this:
  Internet . org

  Facebook offers free Internet in several parts of the world,
  with Facebook as the only social network, and an abbreviated set
  of approved websites, all reachable under Internet . org -
  making Facebook = The Internet.

  So, perhaps it is slightly less net-saavy individuals with a
  more restricted Internet access than we who have had the entire
  Internet available for quite some time are used to.