The problem I see though, is our dependence upon Platonic Forms
  ultimately.

  I like using etymology and history for that reason.

  A concept is a term from the 17th century when they believed,
  due to the anatomical structure of the brain, ideas might get
  "birthed" into "concepts" - "conceive an idea" things like that.

  Idea is a term from Plato regarding Forms; a place beyond time
  and space where forms are somehow perfect.

  These cultural assumptions lie deep within the language,
  littered throughout it. The metaphors have not lost their power,
  I don't think. Our unawareness of their origin doesn't take away
  from the force it brings to our assumptions about stuff.

  Real? Substance? Concept? if you're dealing with a dichotomous
  outlook, you can't cross it.

  But if you're willing to take things into account that go beyond
  a particular schema in order to find answers, you have a
  stronger chance.

  For example, ,when Philosophy has taken you as far as it can go
  on an idea, then you might have to move over to cognitive
  science. When cognitive science fails, you may have to more over
  to literature, etc.