I love when we can find/make macroscopic analogues. Makes
  analysis and hypothesis generating easier when you can see it.
  Gives new things to model as well as test existing predictions
  in a very executive-friendly way. [need funding? Here, this
  polymer shows an example of what we want to do on a smaller
  scale. Make sense? Great! Where's your checkbook?] Funding is a
  constant issue in research 'cause there's the D side -
  Development - R&D. Pure research gets hard to fund because
  people need to "see" something and how do you see the unseen or
  the complicated? But room temperature means a briefcase with a
  sample kit and suddenly you can make a demo to show to angel
  investors. Holds out hope for industry and technology and proofs
  that are tangible means more money backfunnelling into the pure
  research areas like the mathematical.

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