Anyhow - I remember one of the notes I wrote was about the "what
  to ...do when you're done" and it was something like, "When
  you're done with this mess, don't worry about publishing -
  that's just getting words on paper and in a bound form. Worry
  about Distribution - getting it into the hands of the people who
  want it - or think they want it. How do you convince them that
  what you have is a fit for what they think they need?"