Hm. Well, what is the goal of communication? Is it the activity
  of communication itself? A purpose behind the communication?
  What purpose? === I personally don't find quotes or memes
  generally persuasive when someone is making a point, nor do I
  find them seductive. I give value to novelty, or at least a
  sense of novelty. Memes and quoting others have the sense of
  plagiarism to me when in a discussion, lifting someone else's
  words or ideas for one's own purposes which may (and often is)
  unrelated to the intent of the original author. Even if it
  *does* fall in line with original intent, since the person I'm
  writing with is presumably there, and the one being quoted
  (and/or the creator of the original meme) ISN'T, it feels as if
  I'm talking to no one. Yet eloquence, original formulations,
  persuasiveness customized to the situation at hand - those
  things impress me. = Of course - and there is validity at times
  for source material - I enjoy source material for further
  research at times. Yet, when conversing, I find hearing the
  paraphrase - or even the original quotes *through the lens* of
  the person I'm speaking to, quite valuable. I find it
  persuasive. I find it effective. When one goes "straight to the
  source" constantly, it feels as if they are saying, "Well, you
  don't believe me? Listen to my dad! He'll tell you when he gets
  home from work!" - in short, appealing to authority figures
  rather than at least attempting to stand alone. == Compare: "It
  is the mark of an educated mind to be able to entertain a
  thought without accepting it." - Aristotle vs When Aristotle
  says, "It is the mark of an educated mind to be able to
  entertain a thought without accepting it.", it relates to our
  conversation as follows: point 1) point 2) point 3) and then
  continuing from there with persuasive techniques that may or may
  not be related to the quote. When the quote stands alone, naked,
  it's akin to someone who speaks in Bible verses without context,
  presuming the listener will interpret precisely as intended.
  Perhaps this is effective for some, but I've never found it to
  be so. == Oh memes are very effective at their 'viral-ness' and
  popularity value - ; I love memes. I've even engaged in a number
  of conversations that were solely memes exchanged. A meme can
  contain a concept very compactly. But like all things, there's a
  time and place. == Oh you're right of course. I've sometimes
  left a meme to stand alone and see what happens. But I'm
  thinking in terms of back-and-forth conversation. At times, it's
  good for its own sake - yet haven't you ever been in a
  copy/paste conversation? A conversation where somebody is
  repeating the same phrases and points like a hammer over and
  over, expecting different results upon teh repetition? == Well,
  consider: a) these are conversations. b) conversations are among
  humans (presumably) c) communication involves the same
  skillsets: thinking, formulating something to say/show,
  filtering, sending, transmitting, receiving, filtering,
  formulating something to respond with, and so forth. d) a virus
  is an life-like creature that injects bacteria with its RNA e)
  something that is viral in memes is not a life-like creature
  that injects bacteria with its RNA. f) meme viralness is a
  metaphor, an analogy to physical systems. g) analogies are
  rhetorical devices, designed to convince. They are so effective
  at times, they can be nearly instantly understood and yet, can
  remain entirely wrong or partially so, without any realization
  of the receiver OR the transmitter. h) Yet, despite their
  similarities to biological virii, they remain in the realm of
  communication and conversation. I don't have a final point
  really. Sorry smile emoticon == Oh! Here it is: All
  analogies/metaphors fall under viral. Our very memories are
  FORMED via analogizing and comparing/contrasting with novel
  input. Therefore: the only distinction between a meme or a
  repeated quote versus producing one's "own words" - is this:
  Novelty. == Standard definition of novelty work fine here: "the
  quality of being new, original, or unusual." Unusual. When
  someone is "speaking for themselves" or quoting someone while
  placing it in a conversational context, they are providing
  something unusual, even if it is not new, even if it is not
  original. This greatly improves its rhetorical weight. At least
  for me. == That sounds utterly ridiculous, James. If you spend
  10 years studying others, you've been formed by their thoughts
  and likely then less CAPABLE of formulating your own original
  thoughts. == How broad are you using "studying" though? We study
  people from the time we're born. We analyze, critique, digest,
  contradict, argue and agree with the people and culture around
  us, including our entertainment, friends, family, school,
  academics, work... ... these are all forms of study. But I sense
  you're speaking of something more formal, yes? ==