Lol - I'm still rinsing. But what makes this such a pleasure is
  that this cheap, basic white flour so demonized in diet books,
  has a hidden secret - a treasure to be discovered just by
  rinsing away (with WATER - no chemicals) the part you don't
  want. I'm completely amazed at what's happening in my hands.
  Uncovering the nature that lies beneath. "