It's extreme atheism if it's pushed around in the same manner as
  jehovah's witnesses, or debated like evangelicals quoting
  scripture. If it's encouraged as a replacement for belief
  systems. [or an alternative].

  Looks like a duck, quacks like a duck. It's behaving like a
  belief system that is evangelizing.

  Maybe if you're on the inside you can't see it. But us on the
  outside can see it clearly when it happens and see it when it
  doesn't.   Why would a position on one question be so important
  to "inform people about"?

  I had someone the other day try to inform me about Jesus while I
  was smoking a cigarette in front of the public library.

  Online I have many people try to inform me about atheism.

  Behaviorally, I can't see the difference.   Krauss is marketing.