Funny true: Growing up, there was a bar a town away from me. I
  think it was called Casablanca at the time - I was just a kid,
  what did I care?
  One day, it shuts down.
  A few years later, it reopens with the name Woody's.
  It was the name of the owner. Just a regular bar.
  After a couple of years with that name, it shut down again.
  Stayed shut down for a year.
  Then it got new ownership.
  The name "Woody's".
  This time, the owner's name wasn't Woody.
  It became a gay bar and was hugely successful.
  True story from NJ.