That's the thing about it: None of the "sides" are more rational
  than the other sides.

  We're all drawn towards what we're drawn towards, emotionally.
  That's what makes documentaries so powerful; they move our
  emotions while providing ideas that we then agree with because
  we've been following them EMOTIONALLY, not as rationally as we
  think we are.

  There's that guy in the 20s who taught all the politicians and
  corporations how to do it. I forget his name; but he was Freud's
  nephew.