Yeah. Shame. There was an "online ethnography" attempt a few
  years ago but it's on a website with broken PHP, old articles
  and smells of dust mites and rot.

  I never cared for the stereotyping in anthropology... but
  ethnography is uniquely fascinating because it looks at people
  from a simultaneous subjective/objective perspective. Very rare
  indeed.

  Example: When I first heard of bronies a few years ago, I
  quickly learned what i could about the general perspective of
  bronie-dom and wrote a defense-of bronies for a wider population
  (the early Google+... 2011 I think?) - anyway, ended up gaining
  me several hundred brony friends because, "I understood them".
  And I do. Yet, I'm not part of the group either.

  It's the perspective I have whenever I find a group fascinating.
  Last was Philosophers / Logicians. I concluded my study last
  night. I enter with a "What's it like to think/feel/be from this
  perspective?" - and I always walk away enriched with knowledge I
  can apply elsewhere.

  If I haven't _personally_ found myself changed by the
  experience, then I'm not finished yet. Took me nine months.