Well, here's my first thoughts on the OP:
  a) who posted it?
  b) Is it linked to an organization ?
  c) is that organization looking for charity ?
  d) is that organization using emotional manipulation to cause
  you to feel bad in order for you to reach into your pocket and
  give?

  As a self-defense measure, I have to do that. It could easily be
  an actor, or an ancient picture from long ago and not something
  happening at present.

  If there is an agenda behind it, I do not let it get my emotions
  engaged too far. It's not easy but it's important. Many people
  have been duped by such things.

  As to the question about having much / others having little:
  it's a good reminder. Know the limits of what you can do.
  Whether you choose to act for something far away or something
  physically close, to me, as long as I'm not being convinced by
  somebody that I should feel bad, then I allow myself to feel
  something.

  I don't like having to be this way, but so many take advantage.