I think there were three or four words used by the Greeks for
  logic. Analytika being one. Before all of them, we had "nyaya"
  in the East (circa 1700-1800 BCE).

  I think the Chinese had something as well which was later named
  "analytics" by the West. Nowadays, analytics is a branch of
  philosophy particularly dealing with patterns and permutations
  because that was a large part of the original logic school.

  We typically identity the logic theory by principle and method,
  not the name. Even if Aristotle called it analytics, we can
  still recognize the syllogism as classical logic.

  "Pure logic" is just a contrived name for what has been called
  absolute logic, natural logic, and universal logic in the past,
  transcendental logic since the enlightenment, and recently
  "ultimate logic". Transcendental logic is a bit of a
  metaphysical theory (recently, quantum theory), so modern logic
  chiefly ignores it. There are factions. What I call the white
  faction (Hegel, Descartes, Hume, early Wittgenstein) died out a
  long time ago. They weren't shy about discussing the
  metaphysical nature of logic and reason. However, as the
  analytics and realists began to dominate the discipline, we see
  a repeat of the final days of the Christian Gnostics.
  Fortunately, no one was killed.

  Then we have the black faction (Russell, Frege) who won the war
  and is now the primary movement in logic theory sans any
  metaphysical notions. And of course, you have people like me in
  the gray faction (Whitehead, later Wittgenstein, Kant) who
  although aren't afraid to mention transcendental logic theory,
  typically tow the line because we know if we speak too loud
  about it, pseudologic will become as popular a thing as
  pseudoscience - and nobody wants the woo.

  The places where fields like geometry and math intersect with
  pure logic theory are what we call the "principles of logic"
  which are rules, axioms, and laws in logic for which
  alternatives do not exist or cannot exist under its most
  fundamental conditions. Laws like the law of identity and axioms
  of choice. There are maybe around a dozen primary principles in
  logic and another two dozen derivative principles that cannot be
  reasonably questioned in any context without changing the nature
  of natural law itself. Stuff like causality and dimension which
  cannot be questioned under normal conditions.

  It would be like trying to argue that the shortest distance
  between two points is not a straight line. Someone once
  suggested that a wormhole broke this rule, but between the
  entrance and exit of a wormhole is still a straight line or
  superimposed points connected by a zero length linear dimension.

  Every new system of logic has its own agenda - a use for which
  is was purposely designed. However, despite the customization,
  every system of logic MUST adhere to the same principles. The
  Universal Logic project is recently attempting to systematize
  this theory in an easily understandable and translatable format.
  But basically, even though not all logics rely on the exact same
  principles, the principles they do rely on must necessarily
  resolve themselves to the parent.

  For instance, Godel's incompleteness theorems adhere to the
  principles of logic, and validly so, but not EVERY principle of
  logic. And although it may be valid is a classical sense,
  whether it is valid in a many-valued, higher order logic sense
  has been called into question by many a logician and found
  somewhat wanting.