I like phrases like "In other words" - I look for those, as I
  don't 'speak logic' and I don't get an instant "a-ha" from
  ontology/epistemology. [I know the differences yet then
  suddenly, I don't].

  "In other words,
  phenomenal things are distinguished
  not by what they are,
  but by how they*re known. "

  That's my take-away line from the article you posted. Making a
  distinction between "reputation" and "existence" is a pretty
  important thing.

  An apple is an apple because we ascribe it apple-like qualities.
  But is an apple fundamentally what we say it is?
  Maybe, but not necessarily.

  I like keeping that stuff in mind as it keeps me from getting
  cocky whenever I get wrapped up in a new "A-HA NOW I UNDERSTAND
  EVERYTHING!" moment. I have to remind myself, "Is it that way
  because it _is_ that way, or because it's reputed to be that way
  (by me)?"