Yes. I mean it can be a good cause but the choice of
  presentation can spoil it for me. I think what bothered me is
  that it was "over the top" so dramatically and here's the thing
  about raising the bar:

  It will raise future cynics who are even _more_ cynical than I.
  Maybe this isn't a bad thing, I don't know. But exposure to
  heavy-handed emotional manipulation causes one to grow dull to
  it after a while, and if you are young and growing up with it,
  it could make you downright heartless.

  I like having an emotional side - it's great with movies,
  empathizing with others, feeling their pain and joy, living
  vicariously through the triumphs and sorrows of others.

  But to guard the heart, I have to be wary of exploitation
  attempts.

  But if not careful, a guarded heart can become unreachable. "Oh
  look, another starving child" - 'click' "Oh look, my friend's
  kids haven't eaten in days, they're looking like those starving
  kids from that TV ad. Hah, poor kids - glad I'm not them" -
  walks away.