For example: Image. I project the image of a slightly nutty but
  honest guy who uses absurdity to educate. I fit the archetype of
  Doc Brown [back to the future] when I talk science, or the
  secret power behind the Illuminati when I talk politics.

  I even made myself President of Planet Earth when the new Earth
  Flag idea came out a few days ago. I even found a suitable theme
  song:
  [1]https://vine.co/v/ebwLp519pw2

  What does this have to do with what you're talking about? Know
  what stereotypes you are fitting, and you know a *lot more*
  about how people perceive you. The business operations is
  necessary for people organization - and I agree with you there,
  but you can go very far with image and no substance.

References

  Visible links
  1. https://vine.co/v/ebwLp519pw2

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