A quick study of
  [1]http://grammar.about.com/od/fh/g/generalsemanticsterm.htm may
  help. Turns snake oil into a science in the 30s. L. Rom Hubbard
  loved the idea and turned it into Scientology. All the great sci
  fi authors of the 60s were into it. Neuro Linguistic Programming
  (Tony Robbins) as well as sales techniques and advertising
  methodologies all take their cues from it.

References

  Visible links
  1. http://grammar.about.com/od/fh/g/generalsemanticsterm.htm

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