Martyrdom only works when there are people paying attention and
  who value you or your 'cause'.

  In 1990, I was at Hampshire College in Amherst MA (never
  finished *sigh* but I had a lot of fun).

  Anyway, six months into it, a guy in town self-immolated. He set
  himself on fire. Burned himself. I smelled it on the campus.
  Gross, disgusting smell. 9/11 was the next time I smelled that
  smell. Anyway, he got a write-up in the paper. There was a cause
  he was doing it for.

  No followup since then.

  Why?

  Nobody cared.

  He was a martyr for nothing and became a by-word.

  "Don't be like that guy who burned himself up for no reason". I
  have the clipping in my files but I don't know his name. I
  suppose he died happy though, so at least there's that. Here we
  are:
  [1]http://www.nytimes.com/.../amherst-journal-candles-in-the...
  Gregory Levy. He died as a war protest. There. Now I know his
  name.

References

  Visible links
  1. http://www.nytimes.com/1991/02/20/us/amherst-journal-candles-in-the-snow-honor-suffering.html