Can You scare the good into people? It's one of those ideas that
  keeps coming up, over and over again. It SEEMS to make sense.
  After all, it seems to work on dogs: Yell at a dog and they will
  learn to behave, right? "I'd better not do this or I'll get
  yelled at." But: a) People are not dogs. b) When you're not
  around, doesn't the dog chase the cat / get into the garbage?
  How effective was all that yelling then? Of course, praise can
  backfire too, especially among women. "Research by Professors
  Richard M. Ryan, Edward L. Deci, and others indicate that
  positive feedback is demotivating _when it feels controlling_
  and destroys people's feeling of autonomy. This even includes
  praise. Surprisingly, in a number of experiments, Professor Ryan
  found that positive feedback or praise was more likely to
  undermine the intrinsic motivation of women than men. The
  reasons are not clear, but the studies further indicate that
  women are more likely than men to perceive praise as
  controlling" Motivation. In the end, if something doesn't feel
  rewarding all by itself - if you feel as if you're being
  controlled by someone else, then it's just "faking it". Even if
  you're a dog. But you're not. Probably.
  [caption id="attachment_19243" align="alignnone"
  width="1257"][1]Fear Turned prisons into role models. Fear
  Turned prisons into role models.[/caption]

References

  Visible links
  1. http://icopiedyou.com/wp-content/uploads/2014/11/SCARED-STRAIGHTFAIL.jpg