^"Just Do it", Freeze and Forget: Time, Tasks and Attention
  Deficit Disorder. -Kenneth Udut

  "Just Do It!" can sometimes be terrible advice, especially to
  someone with ADD/ADHD (the disorder is often undiagnosed,
  especially in adults, and hiding behind mostly successful coping
  skills).

  It can set up a "fight or flight or freeze" response. The
  amygdala kicks in, because your body's systems perceive a saber
  tooth tiger coming at you and you have a split second to decide
  what to do. If you can't fight or run, you freeze.

  And freezing is the most common response in civilized society.

  Freezing looks like procrastination. But really, it's a coping
  mechanism.

  It's not a rational response. You can't think your way out of
  it. Brain chemicals are spilling all over the brain and making a
  huge mess of being able to think clearly.

  Because you can't think clearly, you go back to what you were
  doing at the moment of interruption until everything clears up.

  It takes a good 20-30 minutes for it go away and by that time,
  you've forgotten what it is that you were supposed to "Just Do".

  This pattern repeats itself over and over, with the person who
  is trying to be helping (using THEIR coping skill of "Just do
  it" - which works for them - and giving it to the person who has
  a fast responding amygdala.

  The work is delayed, often not getting done, the person is
  perceived as lazy, needing a kick in the butt, and the task
  giver says, "Just do it!" again, repeating the cycle.

  The answer?

  If possible, assign tasks where what needs to be done is made
  clear, and be clear about when you expect it to be done. Writing
  it down helps, as writing is less likely to set up the response
  than tone-of-voice.

  Of course this isn't always possible, as life is often an
  aggressive, hurried world, but a good technique for
  people/skills management.

  Even if the amygdala response kicks in, there should be plenty
  of tme to recover - it only takes about 20-30 minutes.

  And once the person with ADD/ADHD has recovered, they have,
  written down clearly, what's expected of them, and when the task
  is expected by.

  it's so simple but amazing how rarely it is applied.

  Is it a cure-all? No. The person with ADD/ADHD might *also* be
  lazy and a procrastinator, or get caught up in things that are
  more interesting - or something else comes along to distract
  them...

  ..but at least it's a step in the right direction, bypassing the
  freeze/forget response by being clear of your expectations.

  Kenneth Udut^