''In the arms of an angel...'' PS: Thumbs down (and up a little)
  to the #ASPCA - ''Thanks'' for ruining Sara McLaughlin for me.
  Your cause is worthy but those images and that music, you really
  laid it on THICK. But it got you $122 million in donations. Part
  of me says, ''Well done, effective ad campaign'' but another
  part of me can't get that dog out of my head. ''I feel guilty
  ok! You got me.'' Been meaning to say this for years.

  Takeaway point: Yes, I believe in the cause they fight for along
  with many other causes people fight for. But if you tug at
  someone's heart strings too much it loses its effectiveness.
  Then again... $122 million ... you are marketing geniuses.

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