The difference between a story that is true or a story that is
fabricated comes down to belief. All stories are fabricated
combinations of words that a person speaks. It's up to the
listener to decide: Truth or fiction?
One good rule of thumb, which holds true for most storytelling:
The more the storyteller tries to get you emotionally engaged,
Feeling bad, or guilty, or sorry, or angry or excited or happy -
the more likely that it is a lie. Marketers use that all of the
time. ''When you care enough to send the very best.'' is the
best use of Guilt in Marketing any company has ever done for
example.
