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layout: post
title: Año nuevo, time to rethink strategies
date: 2013-03-10
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published: true
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I’m not the kind of guy who makes new year’s commitments but begining of
the calendar cycle is always a good time to look back and analyze what
I’ve done and measure the achivements. But its not enough to watch, one
must take action and do adjustments here and there as a result of our
own review.

In 2005 I started building the online presence wich allows me to show up
my skills and involvement in the open source community, first this blog
born and I used to publish some kind of how-to guides, afterwards I
realized a wiki would be better tool for the how-to type of stuff and
[Mi Kiwi](http://mikiwi.celisdelafuente.net) went online sometime in
2007~2008. Also I got the celisdelafuente.net domain name, the blog
became Express IT along with design reshape and the posts became my
opinions, discoveries and news related to the IT field abroad, to
complete the online identity triangle I created a web site
[ernesto.celisdelafuente.net](http://ernesto.celisdelafuente.net) is an
entry point where anyone can read my career resume and browse the
various projects I’m involved in, all tied to my own name, since I’m a
freelancer professional resembling the model used by companies in
building online presence and sharing of knowledge and resources makes me
look better to employeers eyes. Of course I also went social by using
twitter, linkedin and other social networks in strategic way, which is
the topic for a future post.

All of this actions are only the marketing strategy, I’ve also invest a
lot of time in research and self training mostly by taking advantage of
free online offerings and I honestly cand say that it has produced
results. I’ve got job not only in the city where I live, I’ve working in
various states of Mexico and also for one USA company and had been
choosen to enter in drafts for positions in a couple of big IT
companies.

So now its that time again, I’ve decided to switch the content in
Express IT from Spanish to English; the change fits better with the
blog’s name and English is the standard in the IT field, talking about
working with world wide spread teams and the posts will also include
about the projects I’m working on, becoming a kind of developing journal
plus the news and opinions I usually blog about. Before I had various
blogs wich covered developing, unix and even single project topics, from
now on all those will be consolidated here.

Mi kiwi will be the place where the spanish language content will go and
keeps focused in how-to type stuff, while the web site only will get an
english version and every social network I use related to my career will
be reviewed and used in english also.

I’ll see in one year or two how this changes result.

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