"How to visually drive home your brand identity from the Web through
print, using Apple enabled technologies."
From the back of the disc jacket:
"A Quick Look at the Digital Brand Building Workflow Solutions CD:
This CD delivers a complete workflow orientation for marketing
your identity from the web to print-all on the Macintosh. As an
example it showcases how BMW, it's ad agency Fallon McElligott,
and Knight-Ridder, could handle their workflow. The self-running
presentations demonstrate the workflow process and highlight
the third party solutions relevant to Digital Brand Building and
digital asset management.
Customers will learn how Apple technologies incorporated into
a workflow environment will improve their productivity and
profitability. These practical solutions will help them make and
save money, while leveraging their intellectual property."
System Requirements:
Mac or Power Mac
Minimum 16 megabytes of RAM
QuickTime 2.5 installed
Recommended: 24 bit video
Recommended: 15" or larger monitor (so you can position the control
palette)
Recommended: Copy the demos you wish to run to your local hard drive.
Performance will be much slower running directly from the CD.
