November 8, 1984: When initial Mac sales prove disappointing, Apple
CEO John Sculley dreams up the "Test Drive a Macintosh" campaign to
encourage people to give the revolutionary new computer a chance.
Sculley dreamed up the Test Drive a Macintosh campaign to help
skeptical users wrap their heads around Apple?s new machine. Many of
them had never seen a graphical user interface, used a mouse, or had
much experience with non-IBM computers.
