Assimilation Process, later Assimilation Inc., was founded by Apple
alumni Lauryn Jones and Diana Hunter. Their debut product fit their
slogan: "If Apple doesn't do it and users want it, Assimilation
Process will produce it."
> "Nobody wants to go up against Steve Jobs ? now don't get me wrong,
> I think he's a really intelligent guy ? but he was convinced that
> dot-matrix printers were the only way to go," says Jones. "In the
> first few months after release last year, as Apple's printer
> marketing reps, we must have talked to hundreds of people, and they
> all seemed to want a letter-quality printer.
>
> "We were lucky. We knew that Owen Densmore, writer of the
> ImageWriter software, or 'drivers,' for Apple, had written one, so
> it could be done. And we were good friends with Randy Wigginton, Ed
> Ruder, and Don Breuner [who were the team of authors on MacWrite].
> They realized how valuable it could be, too. So, they helped with
> the programming.
>
> "Add a pin assignment chart for the cable from one of the engineers
> ? we hardwired the cables ourselves at first until we could afford
> to have them done outside ? and we were almost in business."
>
> [...]
>
> Orders started flooding the company's office. Its first software
> program sold for only $99 and supports more than 20 types of daisy-
> wheel printers. Eventually competition arrived, but Assimilation was
> first on the market by four to six weeks.
>
> The two founders claim their line of low-cost software is selling at
> a rate of about 300 copies each week.
>
> \- InfoWorld, April 22, 1985
