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Young Women Are More Liberal Than Young Men [1]
['Change Research']
Date: 2023-09-18 18:51:52+00:00
Media Fragmentation and Culture Wars
Men and women are relying on information sources to different degrees. YouTube is broadly accessed by both women (74%) and men (82%), but men (57%) are significantly more likely than women (34%) to be using YouTube as a news source. Women are more likely than men to access Instagram (78% of women, 61% of men), Facebook (71%, 58%), TikTok (49%, 26%), and Pinterest (31%, 4%). Fewer Millennials and Gen Z access Twitter/X, but men (33%) are more likely than women (22%) to be using the platform.
Women (32%) and men (36%) are nearly equally likely to consume podcasts but are listening to very different programming. From a list of chart-topping podcasts, men most commonly reported listening to The Joe Rogan Experience (32% of men podcast listeners) and The Ben Shapiro Show (24%), while women are most likely to be listening to The Daily (21%) and This American Life (14%). As discussed in the next section, this consumption of Joe Rogan’s podcast is a big 🚩for a lot of young women.
Differences in media consumption are reflected in the genders’ views about canceling, though it’s unclear whether media sources are a cause or effect in this case. Just over four in 10 men (42%) think that canceling is “a common and serious problem”, compared to just 19% of women. Views among women tend to be more diverse with roughly equal portions thinking this issue is serious as they think it’s really just accountability for problematic behavior.
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[1] Url:
https://changeresearch.com/post/young-women-are-more-liberal-than-young-men/
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