(C) Verite News New Orleans
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Job opening: Reader Revenue and Membership Strategist at Deep South Today [1]
['Verite News']
Date: 2024-01-05
Deep South Today, the parent company for Verite News and Mississippi Today, is seeking a skilled Reader Revenue and Membership Strategist to lead the development of sustainable revenue models, focusing on membership and reader support initiatives for its network of local nonprofit newsrooms.
Location : Remote
: Remote Salary Range : $70,000-$80,000
: $70,000-$80,000 Type : Full-Time
: Full-Time Reports To: Director, Growth & Innovation, Deep South Today
About the Team
At Deep South Today, we’re dedicated to reshaping the landscape of local journalism in the Deep South. Our DST Connect initiative is the driving force behind this mission, aiming to empower local newsrooms with innovative strategies and tools for sustainable growth. In this vital role, you’ll be a key member of the DST Connect team, where your work will directly impact our network of local newsrooms.
As our Reader Revenue and Membership Strategist, you will:
Develop cutting-edge strategies to enhance reader revenue and membership
Work in a dynamic environment where your creative marketing and audience engagement skills will drive financial support for quality journalism
Collaborate closely with newsroom leaders to integrate innovative revenue strategies into their operations
Utilize audience insights to craft membership programs that resonate with diverse readership segments
Job Overview:
The ideal candidate will be instrumental in developing innovative strategies to enhance reader revenue and membership for our growing network of local newsrooms, including Mississippi Today and Verite News. This role involves a blend of strategic planning, creative marketing, and a keen understanding of audience engagement to drive sustainable financial support for quality journalism.
Key Responsibilities:
Strategy Development: Design and implement effective reader revenue and membership models for local newsrooms Develop tailored strategies for subscription, membership, and other reader-funded initiatives
Collaboration and Training: Work closely with newsroom leaders to integrate revenue strategies into their operations Provide ongoing training and support to newsroom staff on best practices in reader revenue generation
Audience Analysis: Analyze audience data to identify potential revenue opportunities and trends Use insights to tailor membership programs to meet the needs and interests of different reader segments
Marketing and Promotion: Develop and oversee marketing campaigns to promote subscriptions and memberships Collaborate with marketing and communications teams to create compelling messaging and promotional materials
Innovation and Adaptation: Stay abreast of industry trends and emerging models in reader revenue Continuously refine and adapt strategies to meet changing market and audience needs
Performance Monitoring: Track and report on the performance of reader revenue and membership initiatives Utilize metrics and feedback to make data-driven decisions and adjustments
Qualifications:
Bachelor’s degree in marketing, business, journalism, or a related field
Minimum of 5 years of experience in revenue generation, preferably in a media or journalism setting
Proven track record in developing and implementing successful membership or subscription models
Strong analytical skills with experience in audience analysis and data-driven decision-making
Excellent communication, presentation, and training skills
Ability to collaborate effectively with diverse teams across multiple newsrooms
Innovative thinker with a passion for journalism and community engagement
What We Offer:
A dynamic role at the forefront of transforming local journalism
The opportunity to work with a passionate team dedicated to making a difference in the communities we serve
Competitive salary and benefits package
Professional development and growth opportunities
How to Apply:
Deep South Today is an equal opportunity employer and values diversity at our company. We encourage applications from all qualified candidates, regardless of race, religion, national origin, gender, age, disability, or veteran status.
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[1] Url:
https://veritenews.org/2024/01/05/job-opening-reader-revenue-membership-strategist/
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