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ASSOCIATE DIRECTOR, DIGITAL STRATEGY & PERFORMANCE OPTIMISATION Job at University of Melbourne in Parkville, United States
By: []
Date: None
Posted 08 June, 2021
Play a lead role in developing, managing and delivering the UC&M digital strategy aligned to the University’s strategic plan by building our digital capability
About University Communications and Marketing at The University of Melbourne
The University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.
About the role
As Associate Director, Digital Strategy & Performance Optimisation, you will be responsible for developing, managing and delivering the UC&M digital strategy aligned to the University’s strategic plan; the management of performance reporting and co-ordinating ongoing optimisation of related activity. Your responsibilities will further include: building our digital capability including the development and alignment of marketing tech strategy in close collaboration with Business Services, Digital Transformation Office and across Communications and Marketing.
You will also work on the enablement and adoption of best practice digital and data-driven marketing as well as creating and optimising digital opportunities. This position will be accountable for tracking performance to ensure transformation of digital channels ensuring best in class digital performance to achieve University objectives.
This position will lead a team of high performing professionals in the Strategy, Performance & Optimisation team.
About you
You will have:
Extensive work experience within relevant marketing and communications field (preferably within higher education sector) and post graduate qualification in relevant discipline.
Expert knowledge of digital delivery in an Agile environment
Expert and in-depth knowledge of digital marketing including search engine marketing (SEM); organic search engine optimisation (SEO); display; video (AV); email/SMS; programmatic and custom audiences
Demonstrated deep functional expertise in the leadership and management of complex, strategic functions within a large and complex organisation
Proactively manages to or below assigned budget, with recommendations to delivering more effective outcomes from financial pool
Benefits
Maximise your benefits through our Salary Packaging scheme
Flexible family friendly policies, providing generous leave and working conditions
The opportunity to work in a culturally rich environment
A substantial discount to eligible staff and their immediate families in undertaking further studies at the University of Melbourne
To find out more, go to
http://about.unimelb.edu.au/careers/staff-benefits
Culture
The University is a vibrant campus. We have well-established clubs and networks giving the opportunity to engage and collaborate with other staff around the University. We strive to create an environment where staff and students promote culturally inclusive behaviour and activities, ensure cultural differences are heard and explored, and actively seek to learn from other cultures.
How to apply
Your application submitted should include a cover letter (one page) outlining your motivation to apply for this role and describing what skills and experience you will bring to it. Please further attach a current version of your CV.
Please note that you are not expected to provide detailed responses against the selection criteria in the Position Description.
Staff in the redeployment pool will be considered for this role in the first instance where appropriate.
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