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L.A. Local News Initiative Head of Audience & Membership at the L.A. Local News Initiative in Los Angeles, CA [1]
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Date: 2025-03
The Role
The Head of Audience and Membership will develop and implement audience-first strategies to grow, engage, and sustain a vibrant community of readers and supporters. Partnering closely with the newsroom and other organizational leaders, they will design data-informed approaches to enhance audience engagement, optimize distribution across platforms, and drive membership growth and retention. They will explore innovative tools and techniques to deepen the connection between the newsroom and the diverse communities it serves, ensuring local journalism remains relevant, impactful, and accessible.
This leader will also play a key role in shaping the organization’s broader strategies to achieve financial sustainability and independence. As a founding member of the team, they will help build the infrastructure and culture necessary to support fast-paced growth while staying rooted in the values of inclusivity, equity, and service to the public.
This is a unique opportunity for someone who believes deeply in the power of local journalism to foster civic engagement and community resilience. With the support of the American Journalism Project’s business team and Startup Studio, the Head of Audience and Membership will join the forefront of a growing movement to revitalize local news in Los Angeles for underserved audiences.
About the L.A. Local News Initiative
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[1] Url:
https://jobs.mediajobboard.com/company/la-local-news-initiative-382528/job/head-of-audience-membership-at-the-la-local-news-initiative-in-los-angeles-ca-b2jcpliiu312kpyapkmkfg3293m6dp/
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