(C) Alec Muffett's DropSafe blog.
Author Name: Alec Muffett
This story was originally published on allecmuffett.com. [1]
License: CC-BY-SA 3.0.[2]


How does WhatsApp make money?

2024-10

In the past 24 hours I’ve written more than 100 WhatsApp messages.

None of them were very exciting. I made plans with my family, discussed work projects with colleagues, and exchanged news and gossip with some friends.

Perhaps I need to up my game, but even my most boring messages were encrypted by default, and used WhatsApp’s powerful computer servers, housed in various data centres around the world.

It’s not a cheap operation, and yet neither I nor any of the people I was chatting with yesterday, have ever parted with any cash to use it. The platform has nearly three billion users worldwide.

So how does WhatsApp – or zapzap, as it’s nicknamed in Brazil - make its money?

Admittedly, it helps that WhatsApp has a massive parent company behind it – Meta, which owns Facebook and Instagram as well.
[END]

[1] URL: https://www.bbc.co.uk/news/articles/c8j7nrppny2o
[2] URL: https://creativecommons.org/licenses/by-sa/3.0/

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